About Us

No Straight Path® is veteran owned & operated and was founded in 2021 with one goal: build something real for people who take their training and their lives seriously.

We’re not here to sell shortcuts. Our values (integrity, determination, and patience) come from real-world experience, and they shape everything we do.

The logo you see on our gear isn’t just a design, it’s a reminder of resilience. It reflects the adjustments, decisions, and discipline it takes to keep moving forward when things get tough.

Through performance gear and community-driven events, NSP brings together people who share that mindset - athletes, veterans, first responders, and everyday individuals who choose to show up, put in the work, and push beyond limits.

This brand is about grit, growth, and community. Nothing more, nothing less.